Starting a blog isn’t easy. I realized, through the process of putting this website together, that it was one thing to want it, and another to decide to finally pursue it. And starting, really, is only just the beginning!
It really took me a while. The idea came to me over a year ago. There were too many things on my mind that I wanted to write about, but I couldn’t seem to follow through (plus, my direction for the blog was so scattered).
Started this passion project months before I gave birth to my second child, Maximus, who is a year and a month old now! While I still haven’t finalised what I wanted for this blog back then, I only had a simple idea of what I wanted it to revolve around, so I tried to simultaneously focus on the design while I was at it.
I asked Pat of Fancy Girl Designs, who was very patient and gracious with me, especially with my ever-changing tastes for my blog’s visual treatment. I was so undecided—I wanted too many things that I couldn’t settle for the look I wanted to work with. I thought that scratching the surface of my blog’s “vision” was already enough, but apparently, it wasn’t! Different strokes for different folks, I guess. But this wasn’t a bad thing.
First color board of the blog made by Fancy Girl Designs
First look of the blog which I feel was too dark and moody
So, I found myself back to square one. A blog coach asked me to answer some questionnaires to help distill my thoughts. It was a never ending cycle of answering, sleeping on it, revisiting, answering again until I was finally happy with the direction. In hindsight, it was a tedious yet challenging process, but it helped me anchor down my blog’s purpose. I wanted it to stand out and to be different, especially with this noisy, cluttered, and saturated online scene; I didn’t want to add to the clutter. There were days—lots of them—when I doubted myself, asking over and over again if this was something I really wanted to do. But finally, I just took the plunge, eventually found my niche, and made the most out of my core competencies.
When I finally finished consulting with the blog coach, she gave me the go-signal to realign with Pat. And again, the questionnaire —but this time, it was about the website’s look. This was when Pat introduced me to the wonderful (and very addictive) world of Pinterest! I was so hooked with Pinterest that I was pinning too much stuff, and Pat told me to make another mood board that is just for the website. The “too much pinning” got Pinterest out of my system—and this time, it finally worked.
I heard from someone that shades of pink and gold were the main colors of the highest searched and rated sites of my category, but I didn’t want my website to look like everyone else’s. I want my digital space to show more of who I am and what I could do. Of course I will be featuring some products and services as well, but only the ones I sincerely love and use. I also want to aim for authenticity and sincerity.
Final color board for emmsulit.com made by Fancy Girl Designs Studio
Final look of the blog
I went for a soft yet minimalist look that focuses on photos rather than colors. I got Stylist of Sorts—Anne Bella—to style me for the shoot since she’s also my trusted personal stylist. She highly recommended Cholo Dela Vega to do the photography. I didn’t have decent photos of me with my family, so we needed a proper shoot for this. Being the one who was often behind the camera, I was a bit conscious at the start. The option to use a younger photo of myself was also there, but again, I wanted authenticity (hahaha)! I didn’t want a younger prettier photo and they’ll meet an older person. So there, managing expectations! 🙂
With my very full schedule, my two kids, my hubby, and our growing business, I asked Mikka Wee to help me with proofreading and editing. She’ll make sure that my posts are free of typos and grammatical errors, while ensuring that my sentences and thoughts are flowing cohesively. I also hired another virtual assistant whose task is to take care of the online publishing—uploading, formatting, sourcing photos from my all-too-many photo albums! These are VERY time-consuming and I had to delegate these tasks in order to make this blog sustainable.
I’m getting another consultant to help me plan my editorial content for the whole year of 2016, just to make sure that I am publishing relevant contents that I am happy and proud of. I told myself that if I will do this, I might as well do this right.
So you see, I’ve invested and is investing quite a bit of myself, time, energy, and resources into this. Over a year of planning and all these lovely people to help me out. It has been a very long process for me. And I thank all the people who helped me along this journey.
Now that my website’s finally up, the real work begins!